The Government of Dubai launched “Win Your Home in Dubai” on May 19, 2026 — a 12-week citywide initiative offering 12 residential apartments as prizes through a retail spend raffle running from May 22 to August 30, 2026. The campaign is jointly run by the Dubai Festivals and Retail Establishment (DFRE), a division of the Dubai Department of Economy and Tourism, and Dubai Chambers. Oplus International Realty has put together this guide covering exactly how the programme works, what you can win, and the honest context around it.
What the Campaign Is — and Why It Exists
Win Your Home in Dubai is a government-led retail activation described in the official Government of Dubai Media Office press release as “a first-of-its-kind citywide initiative.” The stated aim goes beyond running a raffle. DFRE and Dubai Chambers have positioned it as a retail confidence measure — supporting business activity across Dubai’s shopping destinations during the summer period while reinforcing the city’s appeal as a place where residents and visitors can connect everyday spending to long-term life in Dubai.
Ahmed Al Khaja, CEO of DFRE, stated at launch: “Dubai has long been a place where people from around the world come to build a life and invest in their future. Win Your Home in Dubai brings this vision to life.” The campaign deliberately spans three of Dubai’s most significant summer retail events — Eid Al Adha, the 3-Day Super Sale, and Dubai Summer Surprises — giving participants multiple high-traffic windows in which to accumulate entries.
DFRE is part of the Dubai Department of Economy and Tourism, the government body responsible for Dubai’s economic and tourism development strategy. Dubai Chambers is the city’s official trade promotion and business support organisation. Together, their involvement gives the initiative formal government backing rather than purely commercial promotion.
The Prize Pool: 12 Binghatti Apartments
All 12 residential units are provided by Binghatti Developers, named in the official announcement as the exclusive real estate partner of the campaign. The prize structure breaks down as follows:
11 studio apartments are offered across the first 11 weeks, with one unit awarded per weekly draw. The 12th and final week features a single grand prize draw for one two-bedroom apartment.
Specific building names, floor plans, and locations of the prize units within Dubai were not disclosed in the Government of Dubai Media Office’s official announcement at launch. Participants should check the official campaign platform for unit details as they are released each week.
Muhammad BinGhatti, Chairman of Binghatti Developers, said at the launch that the contribution reflects a belief that “owning a home in Dubai goes beyond property — it is a step towards building a future and belonging to a city of opportunity.”
How to Enter: Step by Step
Entry into Win Your Home in Dubai follows a straightforward process confirmed in the official DFRE announcement:
Step 1 — Spend AED 500 at a participating outlet. The minimum qualifying transaction is AED 500 in a single purchase. Over 1,000 brands across more than 3,500 retail outlets across Dubai are participating. Each additional AED 500 spent earns one additional entry.
Step 2 — Scan the campaign QR code. QR codes are located at checkout counters and designated kiosks in participating stores.
Step 3 — Upload your receipt. A clear photo of the retail receipt must be uploaded to the official campaign platform to validate the entry.
Entries accumulated across the campaign remain valid for all 12 weekly draws. Starting early means entries carry forward, increasing the total number of weekly draws for which a single receipt qualifies.
Eligibility is open to UAE residents and international visitors. The minimum age is 18. No maximum entry limit per person is stated in the official campaign terms.
Honest Odds Assessment
Oplus cannot calculate the probability of winning any given draw, and any source claiming to do so is working with no data. The campaign has set no stated cap on participant numbers, no historical equivalent exists to benchmark entry volumes against, and registration data will not be publicly available during the campaign window.
That is not a reason not to participate — the cost of entry is AED 500 in retail spending, not a dedicated property purchase. But it is a reason not to treat raffle participation as a property acquisition strategy. For anyone whose goal is actually owning an apartment in Dubai, purchasing through the secondary market or an off-plan developer offers a defined outcome on a defined timeline. If you are evaluating Dubai apartment options on those terms, the Dubai apartment listings on Oplus cover both secondary market and off-plan inventory with verified pricing.
Who This Campaign Suits
The campaign suits residents and visitors who are already spending at participating Dubai retailers during the May-to-August window and who want to register that spending for a draw entry at no incremental cost beyond what they would spend anyway. It suits shoppers who are planning to take advantage of Dubai Summer Surprises discounts or Eid Al Adha sales, where the entry threshold of AED 500 aligns naturally with planned purchases.
It is not suited to anyone reconfiguring their spending specifically to enter — spending AED 500 purely to enter a draw with unmeasurable odds is not a property strategy. The programme is best understood for what it is: a government-backed retail engagement initiative that makes homeownership visible as an aspiration within the context of Dubai’s summer shopping season.
Practical Considerations Before You Enter
The campaign platform for receipt uploads has not been named in official communications beyond “the official campaign platform.” Participants should locate the verified platform through the DFRE’s official channels or the Government of Dubai Media Office at mediaoffice.ae to avoid submitting receipts to unofficial third-party sites.
Entries carried forward across all 12 weeks means early participants are eligible for more draws than those who join in later weeks. Week 1 entries qualify for all 12 draws; Week 11 entries qualify for only the studio draw in that week and the final two-bedroom grand prize draw.
The campaign overlaps with seasonal discounts across participating retailers. For Dubai residents, the practical approach is to track purchases at participating brands that you would make regardless, register those receipts, and treat any prize outcome as a bonus rather than a target.
For context on the Dubai property market, the Abu Dhabi investment guides and Dubai area guides on Oplus set out current verified price data and transaction volumes for anyone making a genuine property decision in parallel with the campaign period.
Frequently Asked Questions
The campaign is jointly run by the Dubai Festivals and Retail Establishment (DFRE), a division of the Dubai Department of Economy and Tourism, and Dubai Chambers, Dubai’s official trade and business promotion organisation. Binghatti Developers is the exclusive real estate partner, supplying all 12 prize units. The official launch was announced by the Government of Dubai Media Office on May 19, 2026.
Spend a minimum of AED 500 in a single transaction at any participating outlet. Scan the official campaign QR code at the checkout or a designated kiosk, then upload a photo of your receipt to the official campaign platform. Each AED 500 spent earns one entry. Entries carry forward across all 12 weeks of the campaign, running from May 22 to August 30, 2026. There is no stated limit on the number of entries per person.
Yes. The campaign is open to both UAE residents and international visitors. The only eligibility requirements confirmed in the official Government of Dubai Media Office announcement are that participants must be 18 years of age or older and must complete a minimum qualifying spend of AED 500 at a participating outlet.
All 12 prize units are residential apartments in Dubai provided by Binghatti Developers. The prize pool comprises 11 studio apartments — one awarded per weekly draw across the first 11 weeks — and one two-bedroom apartment awarded as the grand prize in the final-week draw. Specific building names and locations within Dubai were not disclosed in the official launch announcement.
No limit is stated in the official campaign terms. Every AED 500 transaction at a participating outlet earns one additional entry. Multiple transactions across the campaign period are permitted and accumulate throughout the full 12-week window.
The Win Your Home in Dubai campaign is structured to coincide with three of Dubai’s major retail periods: Eid Al Adha, the 3-Day Super Sale, and Dubai Summer Surprises. Shoppers spending during these events can simultaneously benefit from seasonal discounts and accumulate draw entries. All three events fall within the May 22 to August 30, 2026 campaign window.
Win Your Home in Dubai is a government-backed retail raffle, not a developer sales event. There is no purchase price, no payment plan, and no off-plan commitment involved. Entry costs only the AED 500 retail spend. The properties on offer are free of any financial obligation to the winner beyond standard ownership costs. For buyers with a specific property brief, a raffle and a direct property purchase serve different purposes and should not be substituted for one another.
The official campaign details and entry platform are accessible through the Government of Dubai Media Office at mediaoffice.ae and through DFRE’s official channels. Always verify the platform URL through these official sources before uploading personal receipt data to avoid third-party sites not affiliated with the campaign.
Written by: Oplus International Realty Editorial Team
About Oplus: Licensed UAE real estate brokerage based in Abu Dhabi, covering Abu Dhabi and Dubai off-plan, secondary market, and investment properties. RERA registered. oplusrealty.com
Last reviewed: May 2026
Disclaimer: This article is for informational purposes only. It does not constitute financial or investment advice. Consult a RERA-licensed professional before any property decision.
Sources Government of Dubai Media Office — “Dubai launches Win Your Home in Dubai,” mediaoffice.ae, May 19, 2026 Dubai Festivals and Retail Establishment (DFRE) — Official campaign announcement Gulf News — Campaign launch coverage including Muhammad BinGhatti statement, May 2026