If you’re renting in Sharjah in 2025, you’ve probably felt the market shifting underfoot. What...
A bold new chapter is unfolding in the UAE’s real estate landscape. Relaam, the Abu Dhabi-based property management powerhouse formerly known as Abu Dhabi Commercial Properties (ADCP), is preparing to unveil three major Dubai projects before the end of 2025.
This marks a significant expansion beyond its home base in the capital — and a confident step into the ever-evolving Dubai property market.
The company currently manages 50,000 units across 2,000 properties, covering nearly 85% of its portfolio in Abu Dhabi. Now, it’s setting its sights on new horizons — both within the UAE and across the Gulf region.
A Strategic Shift Beyond Abu Dhabi
In a conversation with Gulf News, Manal Fraiwa, CEO of Relaam, shared insights into the company’s next growth phase. She revealed that discussions with several Dubai-based clients are already underway, with formal project announcements expected before year-end.
“We don’t usually announce until we sign,” Fraiwa explained with a smile. “But we hope to complete these before the end of 2025.”
Her comments underscore the company’s measured yet ambitious approach to regional growth. While Relaam dominates property management in Abu Dhabi, expanding into Dubai allows it to diversify its portfolio and strengthen its footprint in the UAE’s most dynamic real estate hub.
Relaam’s Rebrand: From ADCP to a Modern Real Estate Vision
Once recognized as ADCP, Relaam’s rebranding represents more than a name change — it’s a transformation in purpose.
Now operating under Ethmar International Holding (EIH), Relaam’s identity reflects its commitment to digital innovation, customer-centric service, and operational excellence.
“We want to differentiate ourselves not just by the number of units we manage,” said Fraiwa, “but by the quality of service we deliver. Customer experience and service excellence — that’s our vision.”
With assets valued at over AED 30 billion and generating up to AED 3 billion in rental revenue, Relaam has established itself as a leading force in Abu Dhabi’s property sector.
Its rebrand signals a stronger, tech-driven strategy — one that merges tradition with transformation.
Digital Transformation at the Core
Digital innovation sits at the heart of Relaam’s new strategy.
The company is investing heavily in digitalization and process automation to improve efficiency, accessibility, and transparency for both landlords and tenants.
“We care about being reachable — to both our landlords and tenants,” Fraiwa said. “We’re using every digital and IT tool available to serve our customers better.”
From automated leasing systems to mobile-friendly tenant portals, Relaam’s upgrades are designed to streamline communication and enhance user satisfaction.
Additionally, the company is relocating to modern, accessible offices, emphasizing its focus on being available and approachable to every client.
Expanding Focus: Commercial and Retail Real Estate
Historically, about 80% of Relaam’s portfolio has consisted of residential properties — including apartment buildings, villas, and mixed-use communities. The remaining 20% covers office towers, retail centers, and commercial spaces.
But that balance is shifting.
“We want to focus more on commercial and retail properties,” Fraiwa noted, emphasizing a strategic pivot toward business districts and shopping hubs that drive long-term growth and stability.
This diversification not only strengthens Relaam’s business resilience but also positions the firm to meet the UAE’s growing demand for integrated commercial ecosystems.
Want to know the best real estate options in the UAE? Contact us today to inquire!
Contact us via WhatsAppRegional Ambitions: Expanding Across the GCC
Relaam’s expansion isn’t limited to Dubai. The company has regional aspirations that align with the UAE’s outward-looking growth model.
“Our next step will be the GCC countries — Saudi Arabia, Kuwait, and possibly Oman,” Fraiwa revealed. “Later on, we’ll consider international expansion.”
The team is set to attend Cityscape Saudi Arabia this month, where it will meet with potential clients and explore partnership opportunities in the Kingdom’s rapidly expanding property management market.
With the Saudi Vision 2030 fueling urban development, Relaam’s timing could not be better. The GCC is witnessing a surge in cross-border real estate collaboration, and Relaam’s experience managing large-scale portfolios gives it a clear advantage.
The Abu Dhabi Market: A Strong Foundation for Growth
Despite its Dubai ambitions, Relaam remains deeply rooted in Abu Dhabi — a market it knows inside and out.
The emirate’s real estate sector continues to experience remarkable momentum, supported by strong investor demand, limited supply, and ongoing infrastructure investment.
“Currently, we are in one of the best stages of the Abu Dhabi market,” said Fraiwa. “There is demand, but not enough supply to meet it — which is why prices are rising.”
This trend is expected to continue through 2030, particularly as Abu Dhabi’s Disney Resort announcement and other mega-projects drive fresh investment interest.
Relaam’s Growth Strategy: Service, Technology, and People
To stay competitive in the UAE’s evolving property sector, Relaam is focusing on three pillars of growth:
- Service Excellence – Delivering personalized, reliable support for landlords and tenants.
- Technology Integration – Leveraging digital platforms to improve management transparency.
- Talent Development – Training a new generation of property professionals.
This strategic triad not only enhances operational efficiency but also reinforces Relaam’s position as a trusted partner in both residential and commercial real estate.
A Forward-Looking Vision: Relaam 2030
Looking ahead, Relaam’s 2030 roadmap aligns closely with the UAE’s national vision for innovation, sustainability, and economic diversification.
By expanding across Dubai and the GCC, investing in advanced technology, and focusing on premium service delivery, the company aims to redefine what property management means in the region.
It’s not just about managing buildings — it’s about creating thriving communities that deliver value for investors and quality of life for residents.
OPlus Realty’s Take: Why Relaam’s Expansion Matters
At OPlus Realty, we see Relaam’s expansion as a strong indicator of where the UAE’s real estate market is heading.
The move reflects three key trends shaping the future:
- Digital Transformation – PropTech solutions are revolutionizing how landlords and tenants interact.
- Regional Collaboration – UAE developers are increasingly working across GCC markets.
- Service-Centric Growth – Quality of experience now drives investment decisions.
For investors, Relaam’s entry into Dubai signals fresh opportunities in a maturing, tech-forward real estate ecosystem.
As more developers focus on long-term value creation, the UAE continues to stand out as a global investment hub.
Conclusion: A Defining Moment for Relaam and the UAE Market
The Relaam Dubai projects represent more than just geographic expansion — they symbolize the next era of property management excellence in the UAE.
Backed by decades of experience, a powerful parent company, and a future-focused mindset, Relaam is set to reshape the real estate experience for property owners, tenants, and investors alike.
As the UAE continues its journey toward 2030, companies like Relaam — and trusted partners like OPlus Realty — will play a vital role in shaping how people live, work, and invest in the region.
